B2B3

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THE $0 —3M STARTUP MARKETING PLAYBOOK.

I'm busy creating 3 minute videos to help seed-stage startup founders across a range of marketing tactics. These will be no or low cost tactics to help early-stage startup founders create marketing that drives revenue all built from my experience helping . Join the waitlist to get your paws on this playbook.

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FOR FOUNDERS

MARKETING MINUS
THE B*LLOCKS.

Practical 33 second musings on all things startup marketing built from real startup experience.

33 second read

Surprise + delight

Last month, whilst gorging on Dishoom’s bacon and sausage naans (aka the best breakfast in London – a hill I will gladly die on), my partner & I were introduced to their Matka keyring.

Matthew

July 22, 2026

33 second read

Your owned events don’t cut the mustard.

The owned events from the vast majority of B2B tech brands simply don’t cut the mustard.

Matthew

July 22, 2026

33 second read

Move fast, get shit done

The biggest chokehold stopping B2B startups from succeeding is not what you think.

Matthew

July 22, 2026

33 second read

The most overlooked strategy in B2B marketing

What's the ROI of your mother? It’s been a while since this viral video clip from Gary Vaynerchuk did the rounds where he was addressing a question about the ROI of social media with a sceptical audience member.

Matthew

July 22, 2026

33 second read

If you’re not posting on LinkedIn, you’re behind the curve.

Founders at early stage B2B tech startups: you absolutely are fumbling the ball by not prioritising making LinkedIn a key part of your growth strategy.

Matthew

July 22, 2026

FAQ

I'M SURE YOU

HAVE SOME
QUESTIONS

Who is B2B3 for?

Seed-stage B2B tech founders on the $0–$3M ARR journey.

Do I always work with Matthew?

How is this different from a traditional agency?

Which package is right for me?

Can the team be tailored to our needs?

How do we get started?

FAQ

I'M SURE YOU

HAVE SOME
QUESTIONS

Who is B2B3 for?

Seed-stage B2B tech founders on the $0–$3M ARR journey.

Do I always work with Matthew?

How is this different from a traditional agency?

Which package is right for me?

Can the team be tailored to our needs?

How do we get started?

FAQ

I'M SURE YOU HAVE SOME QUESTIONS

Who is B2B3 for?

Seed-stage B2B tech founders on the $0–$3M ARR journey.

Do I always work with Matthew?

How is this different from a traditional agency?

Which package is right for me?

Can the team be tailored to our needs?

How do we get started?

YOUR MOVE

BUILD YOUR MARKETING

PIPELINE ENGINE.

Let's have a chat, and I'll share 3 marketing plays for your business that you can get started on right away. You can also choose to pick my brains on all things marketing and use it as a free consulting call.

BOOK A 25-MINUTE GTM DIAGNOSTIC

BOOK A 25-MINUTE
GTM DIAGNOSTIC CALL

Let’s uncover your biggest growth bottlenecks.