B2B Three

The Seed to Series A marketing partner for B2B tech startups

Your business just entered it’s “oh shit” phase…

Welcome to the growth stage that kills 60% of all startups.

You're cash and time-poor. You know you need marketing to boost your pipeline but where the hell do you focus? Who's actually going to execute? How do you guarantee this won't be another car crash of wasted cash? To sign deals and scale, every marketing pound needs to be driving pipeline, not vanity metrics.

Most seed-stage B2B companies waste months trapped between an overpriced fractional CMO slide-jockey and a wide-eyed intern / Founder’s associate weaponising ChatGPT or worse, they simply just put off their marketing decision until ‘later’.

Enter B2B Three.

I run a lean one-man agency (backed by specialist contractors) built to do one thing: help B2B seed-stage tech startups grow $0 > $3M+ ARR by driving pipeline via marketing.

Pipeline Projects (custom pricing)

Sample projects:

🟣 Founder brand (topics, tone of voice, strategy)

🟣 Database augmentation

🟣 Marketing strategy

🟣 ABM (video series)

🟣 Event (online + in-person)

🟣 Content (case studies, hero content, product marketing)

GTM Advisor (from £500 p/m)

A flexible and cost effective way to access my expertise, gain strategic feedback and grow your pipeline.

Monthly Deliverables:

🟣 Advisory on setting and executing your GTM strategy

🟣 Feedback on outbound messaging, campaigns and positioning

🟣 Flexible ad-hoc support as and when you need it

Fractional Head of Marketing (from £3k p/m)

Get hands-on marketing execution on custom projects aligned to your growth goals.

Monthly Deliverables:

🟣 Hands-on execution - I’ll help you build, launch, and optimise campaigns

🟣 Strategic direction so you know where to focus and why it matters

🟣 Embedded collaboration via email and Slack

🟣 Deliverable-based milestones with clear outputs, measurable progress

FAQ

My name’s Matthew Robinson and I bring 15+ years B2B SaaS experience scaling seed to public companies.

I love building practical GTM strategies that actually make a tangible impact. I’m results orientated with the philosophy to move fast and get shit done providing anti-dither practical strategies that will generate revenue.
I have launched GTM strategies as the first marketer on the ground in over 20 new ($0k ARR) markets, growing to 8+ figures of ARR.
It’s vital early stage start-ups have a clear marketing strategy designed around making sales easier. If you’re looking for strategic guidance from someone who can toggle between strategic thinking and being in the weeds then get in touch.
You’re a seed-stage founder looking for more pipeline and a way to cut through the ineffectiveness of your current outbound?
Three ways to work together:

🟣 𝐏𝐢𝐩𝐞𝐥𝐢𝐧𝐞 𝐩𝐫𝐨𝐣𝐞𝐜𝐭 (eg. events, content, video series, founder-brand, strategy, brand messaging)
🟣 𝐆𝐓𝐌 𝐀𝐝𝐯𝐢𝐬𝐨𝐫 (flexible access to expertise, set strategy, grow pipeline) from £500 p/m
🟣 𝐅𝐫𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐇𝐞𝐚𝐝 𝐨𝐟 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 (embedded, hands-on, aligned to your growth goals) from £3k p/m